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A contractor in a hard hat and high-visibility vest photographs a newly built two-storey house with his phone at dusk, tools and safety cones on the gravel lot.
Local SEO for construction and the trades

While you're on the job, Google works for you.

Strategic, AI-powered SEO for trade contractors across Canada. The goal: more calls, more quote requests, more jobs.

  • Month to month No long-term contract
  • 9 trades Our focus
  • Map pack Our target
  • AI + SEO Our method

How many jobs are you losing every month?

While you are on a job site, your next customers are searching for your services on Google. The real question: do they find you, or your competitors?

Sitting at the bottom of page one makes you hard to find. Sitting in the top 3 of the local pack puts you where the call gets made.

A website that doesn't ring

A good-looking website that brings in no calls is money spent for nothing.

Invisible on Google

Your competitors hold the top spots, not you.

Shared leads that cost too much

You pay a lot for leads split between several contractors, and many are poorly qualified.

A schedule to fill

Busy season is coming, and your schedule is not full yet.

Our approach

Strategic SEO, powered by AI

Our goal is not just a better ranking. It is more inbound calls, more quote requests, more appointments and more profitable jobs.

  • A close look at your local market and at who shows up for your trade
  • SEO strategies built for construction and the trades
  • A focus on the local pack: the three businesses Google shows with a call button
  • Artificial intelligence to speed up analysis and optimization
  • An approach built on real results, not vague metrics
  • Visibility in AI tools (ChatGPT, Perplexity, Gemini)
Our services

Build your local visibility, today and tomorrow

We handle the digital side so you can stay focused on your jobs.

Local SEO and Google Business Profile

When someone searches for a service near them, the first thing they see is the local pack: three businesses, a map and a call button. We go after those spots with your Google Business Profile, your reviews, your citations and your proximity signals.

Websites built to convert

Fast, secure, optimized for Google and for mobile. Every page has one job: bring in calls and quote requests.

Content marketing for the trades

Your customers ask Google questions before they call. We create the content that answers them and brings in qualified traffic.

A strategy built for your trade

Every trade has its own seasons and its own customers. No copy-paste approach: we start from your reality and your sales cycle.

The new front door

Visibility in AI assistants: ChatGPT, Perplexity, Gemini

More and more, your future customers put their questions to AI assistants. Those tools do not return ten links: they recommend one or two businesses, right in the answer. The question becomes: do the AI assistants recommend you?

We structure your content and your presence so AI engines can read them and cite them. That is GEO (generative engine optimization). Contractors who start early give themselves a better chance of getting ahead.

Case studies

Two of our case studies, with the numbers

These engagements were carried out by JPL Digital Growth Group, the company behind BlueprintRank, for two contractors in Quebec. Both ran five to seven months and predate the monthly offer on this page. We show what moved and what did not.

Foundation repair contractor, Greater Montreal

What moved

  • Search clicks: 284 to 430 (+51%), same weeks of 2025 and 2026, on 31% fewer impressions
  • Mobile average position: 37.1 to 15.6

What did not move

  • Clicks on searches that do not include the company name stayed flat: 44 to 42. The growth came through brand searches and the Google Business Profile.
  • On the most valuable query in the trade, the site ended the campaign outside the map pack. The profile cleanup and the indexing work landed the same month: we cannot say how much of the gain each one produced.

Heavy civil contractor, eastern Quebec

What moved

  • Named in 9 of the 10 AI assistant answers tested in September (questions we chose and asked), and first in 5
  • A new branch page at an average Google position of 4.3. Clicks on searches that do not include the company name: 3 to 14

What did not move

  • Total search clicks flat year over year: 843 to 841
  • Results change from one AI model to the next, and Google's AI Overviews did not move.
  • The branch page ranks well, but it turned its 1,949 impressions into only 11 clicks: for “service plus town” searches, the map pack sits above the organic results and takes the click.

Results depend on the market and are not a promise.

We speak your trade

Every trade has its own challenges and its own customers. We work from the reality of yours.

Why BlueprintRank?

Unlike generalist agencies, we know what is at stake in the trades: every call can be worth thousands of dollars, and your schedule has to fill ahead of time.

Built for the trades

We work with construction and home-service businesses. Your sector, not fashion or finance.

Results you can measure

We track what pays your crew: inbound calls, quote requests, local visibility. Clear reports, no jargon.

A Canadian company you can reach

BlueprintRank is a brand of JPL Digital Growth Group Inc., a company based in Baie-Saint-Paul, Quebec. Reachable by phone and email, and accountable for the work.

Pricing

Monthly SEO, no long-term contract

From $1,500/month

Technical, on-page, content and local work, with priorities agreed each month.

The monthly price depends on the scope we agree on in writing, and you see the number before any work starts.

The engagement runs month to month. To stop, let us know before the next month starts. There is no long-term contract, so there is no penalty for ending it. The work done on your site stays on your site, and the reports we gave you are yours.

All prices are in Canadian dollars, plus applicable taxes.

Talk to us about your scope
FAQ

Frequently asked questions

Do you only work with construction and trade businesses?

Yes, that is our focus: roofers, plumbers, electricians, HVAC companies, excavation, masonry, renovation, landscaping and general contractors. That focus lets us know your customers, your seasons and your competitors.

Where in Canada do you work?

With trade businesses across Canada, outside Quebec. The work is done remotely, by video call, phone and email, so it does not matter where you are based.

How long before I see results?

It depends on your market and your starting point, and nobody can promise a date. What usually moves first: the visibility of your Google Business Profile, impressions, and the position of the pages we work on. Calls and contracts take longer and do not depend on SEO alone. Every month, we show you what moved and what did not.

How much does it cost?

SEO starts at $1,500 a month, plus taxes. That is the starting point: the monthly price depends on the scope we agree on in writing, and you see the number before work starts. There is no long-term contract: to stop, let us know before the next month starts.

Can you guarantee a spot in the top 3?

No. Nobody controls Google’s results or the answers AI assistants give, so nobody can guarantee a place in the local pack or in an AI answer. We commit to the work, to clear priorities, and to showing you what moved and what did not.

How are you different from lead platforms?

Lead platforms rent you calls that are shared between several contractors. We build your own asset: your website and your Google Business Profile bring in exclusive calls that belong to you, without paying per lead.

Contact

Ready to talk about getting found?

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